Groupe La Poste’s Digital Transformation – Paris, France

Transforming Groupe La Poste Services for the Digital Age

Spearheaded a €6M project to modernize Groupe La Poste’s mailing products across France. This project implemented five new information systems for diverse customer segments(B2B and B2C), revolutionizing postal services for the digital age. The comprehensive overhaul included technology modernization, paperwork digitalization, and UI redesign.

The project delivered significant results:

  • 25% reduction in carbon emissions through optimized routing and reduced paper usage
  • 30% increase in operational efficiency measured by parcels processed per hour
  • Implementation of 5 new cross-platform information systems, accessible via web and mobile apps, serving both end-users and post office workers
  • 40% improvement in Net Promotor Score (NPS) 
  • Customer’s complaint cut in half

Smart complex solutions

Integrated five cross-platform systems with AI-powered chatbots and responsive design. Machine learning optimizes mail routing and enhances customer experience across all channels.

Global team

Managed a global team comprising UX and Product Owners based in Paris, QA and DevOps based in Nantes and DevTeam based in Casablanca. This diverse collaboration fostered innovation and facilitated the creation of comprehensive solutions.

Rich experience

Implemented user-centric, omnichannel design with responsive systems across web, mobile, and kiosks. Extensive process digitalization streamlined operations from submission to delivery.

Modern technology

Developed a mobile app for real-time package tracking and paperless delivery confirmations. Integrated AI-powered address recognition software, reducing misrouting by 80% and speeding up sorting processes significantly.

"Ismaïl's leadership as Product Manager was instrumental in our digital transformation. His ability to coordinate our diverse, international teams and translate complex technical solutions into tangible business value was exceptional. The successful implementation of our new systems, resulting in a 40% increase in customer satisfaction, is a testament to his skills in product management and digital innovation."
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Nathalie G.
Head of Mail and Parcel Marketing

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